Sponsored by National Tourism Administration and Fujian Provincial People's Government, and hosted by Fujian Provincial Tourism Administration and Xiamen Municipal People's Government, the Strait Travel Fair has been successfully held for 12 years. The Strait Travel Fair has become the major platform for tourism exchange and cooperation, policy release and investment attraction on both sides of Taiwan Strait, and it is the only brand fair oriented towards the tourism industry of both sides of Taiwan Strait, Hong Kong and Macau in the mainland.